project name


Naoussa, Greece

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  • Our Role:

    Brand Ambassador

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Kir-Yianni was founded in 1997 by Yiannis Boutaris. Based in Naoussa and Amyndeon, on both sides of Mount Vermion in Northwestern Greece, the winery carries on a long history of family tradition, focusing on the production of premium wines with authentic character, whilst appealing to the modern consumer.

Today, the Kir-Yianni team, under the direction of Stellios and Mihalis Boutaris, sons of Yiannis, prepare with vision the next step of the Estate’s evolutionary course, building on the core pillars of the company’s philosophy: innovation, respect to tradition and specialized knowledge on wine, from the vineyard to the final consumer.

“Good wines are made in the winery and great wines are made in the vineyard. Our vision is to upkeep the potential of the Greek vineyard in general, and the Macedonian vineyard in particular, and to establish ourselves in the international map of wine-making. Our principle in Kir-Yianni is that innovation builds tradition! Emphasis on indigenous grape varieties, modern wine-making methods, a professional approach and consumer-friendly wines, are the foundations to build and reach our goals” says Stellios Boutaris.